Elevate the everyday with ELSE: Whether worn as a foundation or all on their own, our timeless, versatile lingerie, loungewear and beachwear is designed to make you look and feel great in every situation. We design for — and celebrate — the multifaceted, modern woman who follows her dreams and sets her own rules. 

Ela Onur, ELSE founder and creative director, grew up among artisans and designers of her family’s lingerie accessories business. Then in 2008, she launched ELSE. Her technical knowledge combined with her creative vision has made the brand a favorite among women worldwide who are searching for something different in their lingerie.  

Community & Quality

We consider it our mission to empower not only the wearer, but also the maker. Every ELSE piece is handmade by women in our Istanbul-based atelier. We educate these artisans in the latest lingerie-making techniques, helping them gain valuable skills to earn their own living.

 Love Our Environment

We’re similarly committed to giving back to Mother Nature and keeping our footprint as small as possible. We have a recycling program for responsible disposal of atelier wastes, and use sustainable lace created from regenerated yarn using solar energy.

Intrigued? Slip into something ELSE and see and feel our difference for yourself. We also invite you to visit @elselingerie on Instagram and be a part of our community of incredible, influential women who inspire each other (and us) every day.